Five Great Reasons to Study for a Marketing Degree


Studying for a marketing degree is a fantastic way to future-proof your job opportunities and career success!

The various roles involved in the field of marketing are incredibly versatile and diverse, and this means that you can explore many different routes and options throughout the job market.

If you are thinking about studying for a marketing degree, but have not yet made the final decision, then it is great to do some further research into this possibility. Knowing exactly what lies ahead will help you to figure out if this is truly a journey that you want to embark upon.

Undertaking this research can also ensure that you have all of the necessary information and guidance to make the very best decision for your individual circumstances.

Studying Marketing

The study of marketing can be incredibly exciting and interesting. Marketing is an action that practically every brand, company, and organization around the world utilizes to some extent. This means that there are so many different avenues to get involved in and various areas to specialize in.

If you have a particular area of interest, such as animal welfare or the eCommerce sector, then this is something that you can focus on during your degree. You will be able to learn a great deal about your area of interest during the time you spend studying, which can help to make it easier to get the job of your dreams once your degree is complete.

If you need further motivation to enroll in a marketing degree, then read on for five great reasons!

  1. The World is Increasingly Digital

The modern-day world is an increasingly digital one, which means that brands need to embrace the online sphere to succeed. 

With a degree in marketing, you will be equipped with the knowledge and the skills to drive a company towards success. 

Far from being useful just in the marketing world, this expertise can be used in a wide range of fields and industries. Understanding the online market and how to build a strong reputation within it can help you to get ahead in a number of different careers. 

  1. Job Satisfaction

Studies have shown that as many as 85% of people are unhappy in their jobs!

This high level of job dissatisfaction can be attributed to several factors, such as not getting on with the boss, not enjoying the type of work undertaken, not being able to progress within the business, and having to endure a long commute to the office.

A degree in marketing will, of course, not be the answer to all of your problems, but it can potentially protect you against being unhappy in your future job.

With a degree in marketing, you will have so many job options available to you, and this means you are more likely to be able to get a job that you love. You can seek out opportunities within industries that genuinely appeal to you, as opposed to feeling pressured to take the first job that you are offered. 

When it comes to career progression, there are many wonderful opportunities in the marketing profession. You may start out as an intern or digital marketing executive, but you could soon work your way up to managing your very own team and developing your own strategy for your employer. Additionally, the possibility of setting up your very own marketing agency or similar business is very real and achievable.

What about the long commute that everyone dreads? Remote working opportunities are becoming increasingly available for marketers, as all you need is your computer and a good internet connection!

Click here to learn more about modern marketers and their roles within the existing job market. 

  1. Earning Potential

Professionals who work in the marketing and advertising fields have the potential to earn a high income. This is, of course, not always true with entry-level positions, but as you work your way up the career ladder, your salary will also climb with you.

With so many different job possibilities and potential for advancement, your salary could soon reach an exciting figure and still have the potential to grow even higher.

If you have a particular figure in mind that you wish to work towards, then this can be a great motivator for working your way upwards.

Marketing is truly a career that rewards hard work, and it is also a career that you can easily demonstrate your expertise in. This means that by keeping your knowledge and enthusiasm fresh, you will get noticed, and this, in turn, will be reflected in your salary. 

It is, of course, true to say that your salary isn’t everything and certainly should not always be perceived as the biggest marker of career success. Being happy and confident within your role should always be the priority, but it goes without saying that it also feels great to get paid well for what you do.

  1. A Creative Industry

If you are concerned about being bored in your future job, then a degree in marketing can certainly help to protect against this problem!

If you consider yourself to be someone who has a great deal of creativity and imagination, then it is natural that you will want to encourage these parts of yourself to shine and to develop. This will likely be true in your professional life as well as your personal life. Having a job that encourages creativity may therefore be incredibly important to you.

When you work in the field of marketing, you will absolutely have to get creative in order to stay ahead and to come up with innovative ideas. Your originality will set you apart from the rest, and you will have plenty of opportunities to let your imagination run wild. 

By coming up with exciting new ideas and concepts, you will demonstrate your expertise and continue to feel valued in your work.

  1. Networking Opportunities

If you are someone who loves to meet new people and explore new professional relationships, then marketing is certainly the field for you.

The networking possibilities within the marketing world are endless, and there will be lots of great ways for you to meet other professionals. 

Networking is also a fantastic way to advance your career and to be recognized by other experts. This can help you to move ahead in your current job role, as well as to secure your future professional growth within the industry. 

Additionally, networking is simply great fun. Having the chance to go out and spend time with other people who have similar interests and ideas to you can be wonderful. It can help you to develop your own understanding of how marketing currently works and how it will evolve in the future.

Deciding Where to Study

If these five great reasons to study for a marketing degree have sold you on the idea, then the next step is deciding where you will embark upon this challenge.

There are so many amazing educational institutions across the country, and you will have so many different options open to you. 

You may be someone who wants to study close to home. This could be so that you do not have to disrupt your life and move away. On the other hand, you may be someone who is seeking a fresh start and is willing to move to a new part of the country in order to embrace this change.

You may also decide that studying completely online is the best option for you. If this is the case, then you will have a wide range of courses to choose from.

Regardless of the route that you decide to take, it is imperative that you give ample time and energy to the decision-making process. Weigh up all the pros and cons and ask your support network for their advice. Sometimes having a fresh perspective can make all the difference when you are making a big decision such as this one.

Before you commit to a degree, make sure you have done all of the relevant research and that you know exactly what you are letting yourself in for. Read reviews from past and present students of the course, and also read what students from other courses are saying about the institution on the whole.

In addition to finding out about the professional merits of a potential place of study, it can also be helpful to read about the culture of a place and the recreational activities on offer. Make sure that the course you sign up for is going to enable you to enjoy all aspects of your life, as this is an important component to enjoying the course overall.

Once you have made your choice, then you can get ready to begin studying for your marketing degree and taking this exciting new step in your life. This is a period of time that you will always look back on and remember, so do your very best to ensure it is a positive experience!

Also Read: The Best Careers for an MBA Degree