An awesome free video editing software can help you showcase your products from all angles by producing professional promotions for platforms like Instagram, Facebook, YouTube.
Several free and easy-to-use video editing programs can help you stand out from the competition. Well-crafted product videos are a more engaging form of content marketing than photos and can reduce customer reluctance to make a purchase.
According to the online publication Small Business Trends, e-commerce product videos can increase conversion rates by up to 147%. Here is a list of the best free video editing software on the web.
Blender, one of the best free video editing programs on the market, is available for Windows, Mac, and Linux.
Blender is an amazing and open-source program that is free. The tool is designed as a 3D animation suite, but it comes with a very useful video editor. Blender’s free video editor should suffice for most of your video needs. The editor allows you to perform basic actions like video clips and splits. You can also use it to perform more complex tasks like video masking. This makes it a very flexible video editor that is suitable for both beginner and advanced users.
Blender Video Editor includes the following amazing features:
- Live preview, light waveform, chromatic vector-scope, and histogram.
- Audio mixing, syncing, debugging, and waveform display.
- Up to 32 slots to add video, images, audio, and effects.
- Speed control, adjustment layers, transitions, keyframes, filters, and more.
Pros of the Software:
Perfect for advanced users who can’t be put off by all the features.
OpenShot is available for Windows, Mac, and Linux. Its easy-to-use user interface makes it a great video editing program for beginners. While more complex tools may offer more editing components, OpenShot’s spontaneous interface and minimum and simple design are perfect for easy and free editing.
OpenShot is an effective option for small businesses and is best for resizing, scaling, trimming, cutting, and rotating clips.
It has some great features:
- Unlimited layers for watermarks, background videos, and audio tracks
- Customizable title card templates
- Drag and drop functionality to easily add video, audio, or image files
- Digital video effects including brightness, gamma, hue, grayscale, and chroma key composition for green screen effects.
The Headliner is perhaps the easiest way to create a closed caption video. Remember, designing for sound is key for social videos. With Headliner you can upload a video and have it automatically transcribe the audio into subtitles or create a video simply by uploading an article or an audio file. You can also upload or browse images, videos, and GIFs to add to your video.
Movavi is an excellent free video editing software for beginners. It includes drag and drops controls, audio editing, transitions, filters, and you can export to popular video formats or share directly from the software. Movavi also gives users the ability to cut and divide videos, create custom titles, and sync sound with images.
Most important features:
- Drag and drop functionality
- Built-in introductions, videos, wallpapers, music, sounds
- Filters, transitions, and titles
- Keyframe animation of titles, video overlays, stickers, and more
The web-based platform provides users with all the essential tools to create quality videos that can be published and shared on popular video streaming platforms such as YouTube, Vimeo, and Facebook. No expertise is required to use Moovly as it offers a wide selection of templates that allow users to drag and drop other elements such as images, videos, audios, and animated clips.
If you don’t have your media content to add to your video, you can explore Moovly’s library and use their royalty-free content. In terms of video editing, Moovly offers tools for detailed customization of your content, including splitting and/or trimming videos, and many more.
VSDC desktop video editing software
VSDC desktop video editing software is available as a free and paid version. While the free version has fewer features, it still comes with VSDC’s full video editing suite, including a mask tool and chroma key functionality for green screen video effects.
If you have the money to get the full version, the toolset expands to include video stabilization, solid post-production effects, presentation/slideshow capabilities, 3D diagram templates, and direct social media posting.
It includes features:
- Color alteration tools for a more professional look
- A full range of transition effects
- Easy to use image filters, similar to what you would find on Instagram
- Mask tools to hide, blur or highlight specific elements
- Link to social networks to share videos on Facebook, YouTube, Instagram, Twitter, and Vimeo.
Lightworks is the best free video editing software for anyone who wants to create professional-quality movies and videos without paying a dime. While it cannot yet be considered compatible with a program like Adobe Premiere Elements, it supports multitrack video and is a non-linear editor, so the quality of your footage does not degrade during rendering. With Lightworks, you’ll find all sorts of high-end features typically only available with expensive packages like Final Cut Pro.
These include the ability to import and display images in the background and view video effects in real-time. The only downside is that learning to use Lightworks can take some time as the interface is quite complex.
You can drag multiple editing panels to create an almost infinite number of layout variations and set custom keyboard shortcuts to speed up your editing tasks. Everyone can download and install Lightworks for free on Windows, Mac, and Linux devices. If you decide later that you want to invest in an improved experience, you can upgrade to Lightworks Pro.
Shotcut, like Blender, is a completely open-source program. This means that after downloading, you can access all the features without the need for a paid upgrade. This video editor supports a wide variety of video formats and features a large collection of tutorial videos.
While this free video editing software has countless features, some users may find the interface a bit quirky. That’s because Shotcut was originally designed for Linux and it certainly shows. But under the hood, it’s still a high-quality video editor. Two of the most notable features of Shotcut are supported for 4K HD resolution and timeline editing.
Not many free video editors support 4K resolution. Also, Shotcut doesn’t require you to import your video into the editor – this can save time when dealing with large video files. It has a great feature which is ‘Native Timeline Editing and 4K Resolution Support’.
Movie Maker 10
Movie Maker 10 is a useful free video editing software for Windows for those who want to get back to simple basics without any complexities. It is ideal for quickly editing short video clips that you need right away.
Movie Maker 10 comes with a free version with a variety of video and image editing tools, as well as the ability to add subtitles with customizable fonts and colors.
Its has some good Features like:
- Automatic preview tool for edits and effects.
- Automatic movie options to create customizable clips from your video clips.
These are some of the best free video editing software you can download for free. So, ignite your creative artist and start video right now and have some fun.
Ella James is a writer & social media marketing expert. Based in the US, is an author and blogger. Her passion for helping people in all aspects of Online marketing. In addition to writing Ella also provides technical SEO and copyright services for businesses of all sizes.