What is Marketing and How Does it Help Businesses Thrive?


The term “marketing” in the business world refers to the act of bringing potential clients and their products or services in a single location. Dictionary.com describes marketing as “The action or business of promoting and selling products or services.” In simpler terms, marketing can be described as the act of drawing prospective clients and customers to a particular product or service. It involves conducting research and promoting, as well as advertising, selling and distributing the products and services of a company.

What is the Importance of Marketing in Business?

Marketing for businesses is the process of bringing prospective clients and their products or services. It is the process of matching the offerings and services offered by a business to the requirements of the customers.

In the beginning, marketing was primarily trying to attract customers by offering advertisements without understanding the requirements and desires of the intended group. Today, every business has dedicated marketing teams that create strategies for marketing that focus on selling products and services that satisfy the needs of the audience. The teams are responsible for a range of activities such as research on marketing trends, promotion of products and sales and distributing products. They also strive to develop new plans to boost sales and expand their client base.

What Are the Goals of Marketing?

The primary objective for marketing and advertising is to support the growth of a business. This is accomplished through the development of a successful marketing strategy, and by attracting new customers and retaining existing customers. Other objectives include establishing the authority of an industry and increasing the value of customers and enhancing brand recognition as well as increasing brand engagement and enhancing internal brand recognition.

Marketing Mix – The Way to Create Successful Marketing Strategies

American Marketing professor invented the 4 Ps of marketing back in the year 60. The mix of marketing strategies that comprise these four Ps can help you develop successful marketing and sales strategies.

Product Product: A product is a product that the company sells, and that buyers purchase. The first step in developing an effective marketing plan is to choose the product you wish to promote.

Location: It’s the location or space in where the merchandise are sold. It could range between an online shop to a traditional one. Therefore, when you’re drafting an effective marketing strategy, you must carefully choose the platform or location that you would like to market your product. The ideal spot will allow your product to be more accessible to a larger audience.

Price is the amount at which the item is offered for sale by the vendor and purchased by the customer. The price of a product is a blend of various overhead expenses such as selling, distribution and other. Thus price points play an important function in promoting your products.

Promotion It is the medium through which a product can be promoted. It serves as a bridge between a company and its clients. Additionally, promotional campaigns educate customers about the product or service. Therefore, when you are conceiving strategies for marketing promotions make sure to mention what you believe is the USP (unique selling factor) of the product or service.

How Would Marketing Help Your Business Thrive?

Business Thrive

Marketing can help businesses in many ways. We’ve collected a few of them for you.

Building Brand Awareness

Every product or service comes with one feature that is unique and is a hit with clients. It can be anything from the name of the product or design. This characteristic is what creates the distinctive feature of the service or product, which is referred to as a Brand.

Implementing various kinds of strategies plays a vital part in establishing brand recognition among consumers. These strategies assist customers to become familiar with a brand. Marketing also aids to build credibility between the business and clients, which boosts loyalty to the brand.

Increasing Revenue

One of the primary objectives for any business is to get more customers aware of the offerings and convince them to purchase the product. This helps increase revenue by implementing various marketing and sales strategies including optimizing the company’s website and putting up ads across various media channels, among others.

Generating Traffic

The rise technology has transformed the way companies market their products. Every business today has a website which outlines its mission and concept of the brand as well as a catalogue of products that gives customers a peek into the company’s.

Additionally, various digital marketing strategies aid in generating traffic for the website of the business. The growth in site’s traffic will affect sales. A well-planned and effective marketing strategy can guide your way through the entire process.

Building Trust

A well-planned marketing strategy focuses on communicating the brand’s ideologies to the customers effectively. When the values of the company and its customers are compatible, it builds trust between the two. Marketing strategies also aid in building the trust of customers by promoting and advertising.

Tracking Metrics

A business metric can be a quantifiable measure that allows you to monitor, track and assess the effectiveness or failing of various business processes. Marketing teams monitor the metrics and alters their marketing strategies accordingly.

What Are Different Types of Marketing Strategies?

Marketing Strategies

Here are a few well-known strategies to market that will help to boost your company’s performance.

Word-of-mouth Marketing

Word-of-mouth marketing occurs the way that a person’s interest in the company’s products is evident on their daily conversations. Word-of mouth marketers and advertisers make something worthy of discussion and invites others to discuss the same.


It’s also known as social media or internet marketing. In this kind of marketing, a company makes use of search engines such as Google as well as social networks to advertise the products or services it offers. Search engine optimization as well as paid marketing as well as social media marketing along with e-mail advertising are a few examples of marketing via e-mail.

Offline Marketing

For offline advertising, a business utilizes traditional mediums such as billboards, TV and print ads to promote their goods. This is known as traditional marketing, and is one of the most utilized strategies for marketing.

Relationship Marketing

The concept of relationship marketing is part of management by customer (CRM) that is focused on fostering relationships with customers as well as fostering loyalty. This kind of strategy is employed by companies that wish to develop a long-lasting relationship with their customers. The aim in relationship marketing is to establish an established relationship with their clients.

Master Marketing with the Top Marketing and Sales Training

HTML0The market is expanding rapidly and bringing new opportunities for employment that hold enormous potential. In addition, with the advent on the web and the growing online companies, there are a myriad of possibilities in marketing, which includes digital marketing.

If you’re planning to making a move into marketing, think about taking an online or offline program provided through Emeritus India. We provide these courses in conjunction with reputed and internationally renowned universities like the Indian Institute of Management¬† to give you a rewarding learning experience. You can enroll in any of the expertly selected marketing and sales courses that are offered through Emeritus India to expand your company.