If you’re a large company with hundreds or thousands of web pages, how are you sure you’re getting the most out of your enterprise-level SEO campaign?
This article discusses the differences between small business SEO and enterprise SEO and gives you a guide on making the most out of your campaign. Continue reading to learn what enterprise SEO services are and how they can take your business higher on Google.
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What Is the Difference Between Small Business and Enterprise SEO?
Enterprise SEO is not the same as small business SEO.
Small Business SEO- Small business SEO is used for businesses that don’t have hundreds or thousands of pages to optimize. Because they don’t have as many pages to optimize, these websites use different techniques than enterprise SEO.
For example, small businesses use more LSI keywords to try and rank on Google, while enterprise SEO companies can try to rank for shorter, more competitive keywords.
Enterprise SEO- Enterprise SEO is reserved for companies that have extensive websites. Companies of this size need the help of enterprise SEO teams who understand how to implement effective SEO practices on a large-scale.
What Are the Benefits of Enterprise SEO?
An effective enterprise SEO campaign brings in more organic traffic and gets websites to rank on Google’s coveted top page. When your page starts ranking on Google, you can enhance your brand image and expand into broader market sectors. But what are the best benefits to utilizing your enterprise-level SEO?
Reach Your Customers at Every Stage of the Buyer’s Journey
Effective enterprise SEO campaigns reach the consumer at every stage of the buyer journey. From the awareness, interest, and evaluation stages to the commitment, and sale execution, enterprise SEO uses sensical messaging to engage consumers throughout their journey.
Enhance Your Brand’s Local Presence
As a large company, enterprise-level businesses need to focus on short, competitive keywords while still incorporating local SEO practices.
Even large companies can’t expand without reaching local audiences and markets. In many ways, local SEO is the essential component to increasing your brand.
Improve Your Brand Image
Companies might mistakenly believe they don’t have to put that much effort into developing their brand image and reputation. After all, you got that large for a reason.
However, brand image and reputation aren’t something you manufacture. It’s something you need to cultivate over time with your target markets.
Branded searches return a mixture of results. Most of these searches yield branded reviews. While you can’t control Wikipedia pages and news articles about you, you can do your best to leave a positive impression on the news outlets that write these reviews.
Protect Your Website From Algorithm Updates
Google releases algorithm updates all-year-long. There’s no telling when your website will be negatively affected by an update. You need to be prepared by implementing excellent user experience site infrastructures and creating content that’s valuable to your target audience.
Get Backlinks From High-Authority Websites
When more prominent publications publish content about your brand, they typically link to your website. These improve your backlink profile, a crucial ranking factor for your website.
As you publish guides and tutorials, more bloggers and writers typically pick up on the topic and mimic their content to match the subject matter.
The Four Enterprise SEO Essentials
Four elements comprise an effective SEO strategy: keyword selection, automation, SEO-optimized templates, and content creation.
Keyword Selection
No SEO conversation is complete without talking about keyword selection. Google has increased its understanding of search terms astronomically, making keyword stuffing virtually useless and bringing a more human-like approach to SEO.
Nowadays, the keyword discussion hovers around long-phrase keywords and questions that answer Google users’ questions the best. Thanks to Natural Language Processing (NLP), Google can interpret the intent by the question.
Enterprise SEO campaigns need to understand whether they need to incorporate generic keywords, non-branded category keywords, branded keywords, or transactional keywords. Doing so will help any enterprise-level company prepare its content better.
Automation
Because of the scale of enterprise-level websites, companies need to automate a substantial portion of their duties. Market automation drives a 14.5% increase in sales productivity, and companies that use automation typically reduce their marketing overheads by 12.2%.
A few of the most effective things to automate are:
- Keyword research
- Identifying problematic areas on your website
- Monitoring your backlink qualities
- Analyzing title tags, meta descriptions, URLs, breadcrumb navigation links, and canonical tags
When you automate these tasks, you free yourself up for more complex tasks such as content creation.
Optimized Templates
Enterprise websites need templates, plain and simple. When you have thousands of pages on your site, coding them individually becomes a near-impossible feat. However, many enterprise-level executives try to anyway, which makes it especially challenging for marketing departments to add and customize content.
Getting the help of SEO experts helps you do the following:
- Ensure the templates are responsive
- Ensure they’re built on well-written code that reduces the server load
- Ensures your content is optimized for speed
High-Quality Content Creation
When it comes down to it, better content outperforms mediocre content. But what makes good content? The answer is tricky. A common mistake enterprise-level executives make is believing they can automate their content. After all, you have the keyword research in place. Why can’t you just plug-and-play your content?
It doesn’t work like that. Content creation is a very human process. Whether a piece of content speaks to someone doesn’t have much to do with using a keyword a specific number of times. It has more to with whether your content solves users’ inquiries in a meaningful way.
Conclusion- What Are Enterprise SEO Services?
Enterprise SEO services help large companies maintain their brand across the globe, allow them to reach local markets, and improve their overall bottom line. As an enterprise company, you shouldn’t worry about overloading your marketing team with too many duties.
Using an enterprise-level SEO company can help you make the most out of your SEO campaign by automating the right things, using the right keywords, and choosing the most fitting templates. When trying to gain Google’s top-spot, there’s no one-size-fits-all approach. That’s why you need an enterprise-level digital marketing company to take you to your peak performance.
