From marketing to sales to education, there are plenty of reasons to get a realty website. However, it is equally essential to ensure that your realtor marketing website design is in line with the latest designs in the market if you are to appeal to the modern consumer.
One of the main challenges that businesses (including real estate agents) face is to capture the attention of the ill-focused and overly distracted consumer of today. If this weren’t a problem, all entrepreneurs wouldn’t be struggling with sales and marketing. After all, clients would just come to them whenever they need anything.
But clients today have so much to do in what seems like a limited time. To top that up, they encounter too many distractions online and offline; it’s very easy to forget what they were looking for (or doing) in the first place. And when they find something that captures their interest, it better lives up to their expectations.
Otherwise, they will click the back button without hesitation and move on with their lives. It suffices to say that today’s buyer is more sophisticated than before, and unless entrepreneurs step up, they will always be struggling to fit in.
One of the best ways to capture the attention of today’s distracted consumer is by using the website. But, it’s essential to keep in mind that not all sites will deliver the same effects – only the best ones will. That’s why you need a stellar realtor marketing website design that will help you stand out in the market.
Quality designs are great differentiators. They can mean the difference between a client staying in a site, or leaving. With that in mind, here are some reasons why a quality realtor website design is essential for your business.
Real Estate Website and Marketing
One of the main reasons you need a real estate website is to market your solutions – in this case, list your homes. Any communication, advertisement, or content that you publish online will drive users back to your site.
A good website is like a shop – it not only helps you display your solutions but also inform your clients about what you are selling. Your realty site acts as the home base where you can direct users when you want them to learn more about your solutions or make a purchase.
It is where your Content Lives
You may never have thought of this, but content needs a place to live so that users can find it. And you cannot go around throwing your content everywhere – that would be a waste of resources. A website includes a blog section where you can air your views, educate your clients, provide tips, and display all types of information for your prospects to find.
Helps with your PPC and eMail Marketing Campaigns
If you are the type that reaches out to clients, you definitely need a place to send them back to, so you can convert them. And what better place than a website? It is the ideal place to guide your subscribers to when you want them to learn more about different stuff, or even buy or sell a home. The same applies to PPC ads. Your realty website is a great place to lead users when they open your PPC advertisement.
A website allows you to reach more clients – considering more of them turn to the internet for solutions. The more prospects you reach online, the more chances you have to convert them. Keep in mind that your website won’t bring buying clients unless its well designed and optimized for search engines.
Increases your Availability Make Sales
Your website helps you to improve sales, but it doesn’t stop there. Since it is operational 24/7, it enhances your availability to make sales. Prospects can check out homes, engage you through the available communication channels, and even schedule appointments without you having to be there. And as we mentioned earlier, your website offers prospects with the information (your content) they need to make an informed buying decision.
It Builds your Credibility
Statistics show that 30% of clients won’t buy from a business that doesn’t have a website. We live in a digital age, and consumers expect you to have some online presence (preferably a website) to prove you are professional and genuine.
Prospects are Searching for Homes Online
If all these reasons did not convince you to have your realtor website done, then this one will. Homebuyers are busy looking for realtor websites with the kind of listings you deal in. But if you don’t have a website, they will not find you and will end up settling for your competitors.
According to Deloitte’s analysis, businesses that are digitally advanced experienced revenue growth in the past year that was about four times as high. If you don’t have a quality platform, now is the time to step up.