PDF Tools in Email Marketing Campaigns


With modern technology, users can now edit PDF files, compress them, and share them with their colleagues. Marketers also rely on PDF editors and other tools to boost sales and increase exposure for their businesses. 

But how does PDF editing affect marketing campaigns? 

In this article, we’ll explore the origin of the PDF format. We’ll also discuss several PDF tools that marketers can use to edit their documents.

A brief history of the PDF format

The PDF is a file format that came about to address the failings of Word documents and other file extensions available back then. 

In the early 1990s, Adobe assembled a team to work on an alternative to existing document formats.  The company cited the “inability to exchange information between users on different systems” as the project’s core challenge — this project resulted in the Acrobat Reader, which could read the new version of PDFs.

Although this PDF text editor was considered a revolutionary technology at the moment, many companies were reluctant about adopting it over MS Word. But with time, the benefits of using PDF editing tools became clear, leading to a sweeping change in all industries, including marketing.

Today, you don’t need to be a PDF expert to edit PDF files online. Get yourself any document editor and start making changes to your document within minutes.

The role of PDF in marketing 

In the current world of marketing, companies and business owners are looking for ways to outperform the competition, as well as attract and convert leads.

Marketing PDF documents can come in the form of case studies, eBooks, product comparisons, and white papers. Regardless of the structure, the PDF can help you boost sales and generate leads significantly.

Let’s check out other reasons to craft a successful marketing strategy PDF.

A PDF tool allows you to add visuals

The main advantage of PDF files over Word documents is that they present information in a visually appealing manner. When you add an image to your text, you can convey an extra meaning to accompany the text. 

Besides, PDF marketing can only succeed if you can connect emotionally with your users, and you can achieve this by using custom visuals. Infographics, illustrations, and photos add extra context to the information you are sharing with your audience.

People trust PDF files

Investing in a PDF tool for your marketing campaign is worthwhile considering that most internet users trust PDF files since they are consistent across all devices. In that vein, your target audience will be more willing to interact with the document, leading to an increase in generated leads.

PDFs increase the email open rate

When marketing PDF online as part of the email campaign, you can connect with readers and convince them to sign up for your newsletter. And since you offer value with your PDF documents, they will always open your emails to view your content.

6 PDF tools that can improve email marketing campaigns

Whether you are a marketer for a large business or startup, you can rely on PDF tools online to boost your email marketing campaigns. We’ve gone through the best PDF tools to choose the ones that will suit your business perfectly. 

Lumin PDF

Lumin PDF is an advanced editor that offers a digital suite of tools to help you annotate, share, and sign digital documents from anywhere. Marketing teams can rely on real-time sync to collaborate on projects and share data. 

Although Lumin PDF works best on desktop and web, you can still use the PDF extraction tools on Android and iOS devices.

Adobe Acrobat

When it comes to PDF tools pro, Adobe Acrobat outperforms most other editors in terms of functionality and compatibility. You can use the editor to view, sign, collaborate on, and annotate PDF files. 

Marketers can use the free global Acrobat Reader to perform basic editing operations. Alternatively, they can opt for the Acrobat Pro DC version to enjoy the full suite of editing features.

With the Adobe Experience Cloud, you can get access to advanced analytics for your email marketing campaigns. Other useful tools include Marketo Engage, Workfront, and Experience Manager.

Foxit PDF

Foxit is a company that offers several solutions for enterprises and small businesses, with the PDF tool being their flagship product. As a marketer, you can use the Foxit suite of PDF analysis tools to gather and share data in any industry.

Foxit also allows users to convert their PDF files to formats like JPG, Excel, PPT, and Word. Embrace the paperless marketing initiative by using the features available on the Foxit PDF reader.

PDF Element 

The Wondershare PDF Element is an all-in-one solution containing powerful tools to edit, convert, annotate, fill, and sign PDF documents. This tool works well for email marketers because it provides you with PDF drawing tools to edit, convert, and annotate PDF files.

PDF Element also provides a fun editing interface with interactive tools to help newbies quickly create and edit PDF tools. You can also secure your document with watermarks or passwords before sharing.

The editor gives you access to search tools PDF, as well as 1 GB of free storage on the cloud.  Download the desktop version and start editing your files immediately.

Small PDF

Lightweight PDF comparison tools are essential for marketers because they reduce the effort you need to make changes to your document. Small PDF provides all editing features for businesses. You can download the tool for your team for 7 USD per month for every user or opt for the custom-priced Business Plan. Small PDF works on iOS, Android, desktop, and web.


If you are looking for a tool to help you make changes to your PDF online, look no further than Sejda. This editor allows you to compress, merge, split, and extract pages from your PDF files. You can also create fillable PDF forms with the editor or even use templates.

Sejda also works well with images, allowing you to convert your JPEG and PNG files to PDF for easy sharing. You can also use the tool to extract images from your files or even turn them to grayscale. The OCR feature also converts images to text with high accuracy.

You can use the Sejda PDF maker online or download it to your desktop device. Start with the free version before paying for the premium package.


Using a PDF tool for your email marketing is an effective strategy to help you generate leads and convert them to sales. With the right PDF tool, you can collect important user data to improve your marketing campaign. Choose the perfect PDF editor that meets all your business needs today.