The first email was sent in the year 1971 and this marked the beginning of a new mode of communication that later evolved to become a marketing tool with the highest ROI. Well, the first email was nothing special as it consisted of numbers and letters but its significance was surely profound.
Now, we have gone through a crazy phase of marketing evolution where there is no limit to creativity and uniqueness. From using social media platforms to reaching out to the audience directly into their messaging app, there are many different ways being used by firms to reach their audience. But even during all these changes, email marketing has stood tall and provided the best ROI along with the best open rates for all firms.
It’s true that nowadays, our inboxes are flooded with promotional emails and many of them might even look spammy but that’s only because those emails are being sent without a proper strategy, planning, and content development.
If you succeed in building an ideal email marketing campaign, you can achieve an ROI of 3,800%. And if you have never used email marketing before then here is what you will need to do in order to come up with an effective email marketing strategy.
Formulate an email marketing plan
You will need to begin your journey by building a successful email plan. An ideal email marketing plan is much more than a good email marketing database. Here is what you will need to do for building an email marketing plan.
Define your goal
There are many things that you can achieve through your email marketing campaign and that’s why you need to be very much clear about what you want to achieve. Choose from the following objectives:
- Increase sales
- Increase brand visibility
- Increase brand loyalty
- Increase website traffic and much more
Choose an email service provider
Apart from building an email marketing database, you will also need to choose an ideal email service provider. There are many options out there but you need to choose the one that will help you with automation and fine-tuning your campaign.
Learn from others
You will also need to look at the email marketing campaign being used by your competitors as this will help you in building an ideal email marketing campaign. You can go through their content strategy, frequency of emails, and many other aspects of email marketing campaigns.
Define the target audience
After building your email marketing campaign, you can start working on email lists for sale. And in order to build your email list, you will need to define your target audience. You should know that your target audience will always be those ideal customers who are interested in your product and will consider your marketing campaign informational. By answering the following questions, you can easily define your target audience.
- Why are customers purchasing your product?
- Which type of qualities they share?
- What are the features of your ideal customer?
- What do you provide that your competitors are missing?
Create a content strategy
After building email lists for sale, you will need to start working on creating the email copy and this simply means working on your content strategy. You can begin working on content strategy by working on the type of writing style you prefer. You can opt for lengthy and informative content or you can keep your content short and crisp as well.
In addition to this, optimize the content for mobile phones since most of your leads will be opening the email through their mobile phones itself. Make sure to use a perfect balance of information and sales pitch.
Establish sending frequency
You are not the only one sending emails to the customers. The inbox of most people is always full of promotional emails and this is why you have to make sure that your open rates are high by establishing an ideal sending frequency.
Sending emails at strategic and important times can help you in keeping the open rates high for your email marketing campaign. The best time for sending the email will depend on the type of email marketing lists you are using and your content strategy.
Draft a schedule
After working on your email marketing lists and deciding an email frequency, start drafting a schedule. A schedule will help you to stay consistent with your email marketing campaign and in addition to this, you will also make sure that your emails are not ending the spam section.
You can use Google calendar in order to build a schedule for your email marketing campaign and you will also need to be very strict with the drafted schedule otherwise you might miss many opportunities.
Email marketing is a goldmine of opportunities and in order to dig this goldmine, you will need the right approach. From choosing an ideal email database provider to choosing a perfect email service provider, your every step in an email marketing campaign needs to be precise. One of the best things about email marketing is that it fits like a glove in the budget of small and medium-sized businesses and with the highest ROI among all the marketing tools, there is no question regarding its effectiveness.
So buy an email list from a reputed database provider and start working on a unique email marketing campaign to streamline your overall marketing efforts.