Many complications can arise for someone who does not own an e-commerce website online. The competition becomes harsher and fiercer. The e-store is considered to be the spine of an online retail company regardless of it being a B2B or a B2C company. However, if you can get your hands on a good e-commerce platform, you can perfectly organize interactions with your clients, employees, and customers.
E-stores allow your website to execute complicated functions in both, front-end as well as back-end. There are many e-commerce platforms out there promising amazing features for your e-commerce business.
Here are the top 4 e-commerce platforms with their specialty to understand their modules and usability in today’s e-store ecosystem.
Magento is one of the most famous online e-commerce platforms and is designed for enterprise online stores. Some of the multi-millionaire companies that use it are HP, Canon, Nike, and Jack Daniel’s.
It can filter out important solutions for companies that handle B2C, B2B, or both. For all that it’s worth, Magento operates such companies efficiently because of its powerful and robust capabilities to handle any kind of industry.
Magento website development services are mostly preferred by big and fast-growing businesses. The starting price for a Magento enterprise license is about $20,000 per annum. There are more options if there is a small business willing to buy it.
There is an option called PWA aka progressive web application that allows the customers to enjoy an enhanced shopping experience if they are using their mobile devices for it.
The platform has an easy and safe to use backend page builder that includes drag-and-drop capabilities. Other features include instant purchases, content staging, and previews, and merchandising.
There is also the option of customer segmentation that will prove quite beneficial to you. It personalizes the customer experience. You can use Magento to put your products on sale for any sales or marketing channel online.
There are over 1000 extensions and themes through which you can customize your Magento store.
Shopify is considered the best e-store platform online. There is 1 million+ e-business that this platform backs.
The setup and mechanics to use are easy and unique. Shopify is a very viable option for those businesses that don’t have a lot of in-house technical resources.
Shopify’s versatility makes this platform even more useful. Unlike Magento, Shopify can be used for both small and large businesses equally. Kylie Jenner who is considered to be the most stylish fashion branded woman has made use of Shopify to establish her billion-dollar business by selling cosmetics from her cosmetics brand. Hence it is viable for small startups as well.
The 24/7 customer support that Shopify rewards you is just another perk of using the application for your website. You will have access to it before you have a Shopify sign-up.
It is very easy for Shopify users to sell their products from their online store. The application has made it easy for people to sell products through their social media as well. Other places like online marketplaces including in-person services can also be used to sell the company’s products.
WooCommerce certainly has a different vibe to it than the other e-commerce platforms we’ve seen so far. This platform was specially built for WordPress, which makes it stand out from the rest of the platforms due to its repulsiveness to an all-in-one platform.
This application however is one of the most popular e-commerce platforms for 80 million users. Around 30% of the online stores around the world make use of WooCommerce as their e-commerce platform.
With the help of WooCommerce, any nameless website on WordPress can become an online store.
WooCommerce is popular also because it is free to download and you can easily install it to your WordPress site. However, it does demand a hosting, domain, and WordPress account to set it up. After that, you can download it like any other application from the web.
Squarespace is another one of the e-commerce website applications, which except for the entry plan is well integrated with the e-commerce platform and provides access to almost every plan.
There are modern templates when it comes to Squarespace and they are easily customizable as well. There is also the option of installing multiple templates and switching between them.
If you are not confident as to what the future holds, SquareSpace is recommended due to the ease that this platform provides the user to direct a new sales strategy easily.
Reasons to choose the best e-commerce platform for your website
When it comes to choosing the perfect e-commerce platform for your website, there is a meticulous and intricate way to choose the best one suitable for your site. Below are some of the reasons why these platforms are important for your website:
1. These platforms are highly safe and secure. Their robust property gives the site a high rate of adaptability as well. Platforms like WooCommerce and Magento are prime examples of these features and the sites that implement them are functioning efficiently. The service support is commendable as well.
2. A site does not have to be open-source but majorly users recommend their sites to be open-sourced. Magento development and WooCommerce provide such open-sourced sites with robust access. These platforms also offer complete ownership of the code so that the user can customize it to their creativity.
3. These platforms are highly cost-efficient and thus you should not worry about the price of buying the platforms. No monthly membership or hidden charges are required for the sign–up. The only thing it requires is enough time to efficiently create your page.
Magento — has got the quintessential solution for enterprise-level stores. It is one of the biggest e-commerce platforms that the world has seen. It also has got quite the interface and is easy to use. It is not only recommended for high-end brands but even startups can use it as per their suitability.
WooCommerce — when it comes to WordPress plugins, WooCommerce is the best e-commerce platform you can find.
Shopify — If you’re a startup, boutique commerce shops, and beginners Shopify controls the demographics for you.
Squarespace — Squarespace has got one of the best website building capabilities and can be possibly the next best website building e-commerce Platform in the world.
Although all the e-commerce platforms have their specialty, you should opt for those which you can go for long-term and have most features that you can scale up and down as per your business needs. And this is where Magento wins the race. If you have plans to launch your next business website, better to hire a professional Magento Development Company to get the most of Magento e-commerce development.