No industry has left untouched by technology. Education institutions are one of them. These institutions are ‘brand’ themselves and to maintain their brand value, they have started leveraging social media. The widespread use of the internet has developed the necessity of using modern marketing tactics.
It has become a daunting task for educational institutions to survive amongst their competitors. Rather than opting for old and flashy tactics, education institutions have opted for something modern. And it is none other than ‘Social Media’! It helps educational institutions to raise their profile, drive enrollments, and boost engagement.
But out of so many social media options, which one is the best for them. How can education brands figure this out? Also, what are the right ways to apply social media strategy to your brand? The answers to all your queries are hidden in this blog.
Post Contents
SOCIAL MEDIA TIPS TO FOCUS ON
Mentioned below are the 7 social media tips for educational institutions that can help your brand grow to the next level.
-
Commence a #Campaign:
How about reaching a large target audience by manoeuvring a #campaign? A social media campaign is a perfect way to get the attention of diverse audiences. You as an education brand can engage more users by sticking to a strategic approach. But for a mindblowing and impactful campaign, there are certain factors that you need to follow. Instead of using contrasting themes and hashtags, plum on to similar themes and hashtags on all the social media handles.
2. Embed Social Media Feeds On Your Website:
Embedding social media feed on your website is a great way to showcase UGC to your target audience. As everybody can be found on social media, why not take advantage of this. If Gen Z is the multitasker, the young generation is a notch higher than them. As an educator, you must know what this tech-savvy generation is looking for? Campus life, sports, events, and activities obviously. Right!
Audiences are more likely to connect with the ‘user-generated content’ which brings us to this point. Major events from the past or presents like Graduation Day, Classroom Orientation, Sports Day, or Fests are memorable for every student. Get the pictures of these events and post them on your organization’s social media handles.
To foster their interest, you can also give them a chance to get featured on your organization’s official page. The audience connects better with the content created by someone like them. And that is why UGC helps to boost your brand’s identity along with building trust amongst the audience.
To curate social media content you can leverage platforms, like Taggbox. It’s a SaaS product which allows the users to create a single feed from the gathered user-generated content from all social media channels. The social media feeds can be embedded on your organization’s website. These feeds can also be showcased at live events like award ceremony, activity day, farewell, and more.
- Benefits of Embedding Social Media Feeds
We have shortlisted a few benefits of embedding social media feeds on the institute’s website.
- Give your organization authenticity
- A one-stop destination for your work history
- Improve your institute’s website performance
3. Fabricate Important Guidelines To Protect Violation
Before you start implementing social media strategies to grow your educational institution, you need to understand the importance of ‘guidelines’. Social media platforms can be assessed by anyone from anywhere in the world. This increases the chances of violation or misuse of your institution’s information.
In order to protect the identity of your brand, you should publish a set of rules or guidelines. Anyone who is in your organization like school or college faculty or student, as well as alumni, have to strictly follow these guidelines. You can file a petition against any account harming your brand image to get it shut.
4. Take Advantage of Social Media Platforms Features
Every social media platform has been good in some specific way. Facebook and LinkedIn can be used as a source of relationship building with alumni or existing students. Quora can be used for pursuing discussions. While Instagram and Snapchat are ideal for sharing pictures and videos. Grab this opportunity and make the most of it.
5. Make Content Outsourcing Easier
Fresh content is mandatory for every social media platform. Embed a form on your official website so you can get creative content ideas or posts. This form can be filled by either alumni, faculty, parents, or donors. The creative team is good at coming up with ideas like games or contests. Give the visitors a chance to tell their stories using out of the box ideas.
6. Simplify Your Channels
To create a flawless workflow, you can also consider taking the help of tools like Hootsuite, Dropbox, Google Sheet, etc. In addition to this, you can also assign every content curator a particular social media account of your organization. So that you know who is responsible for posting what content on what platform.
7. Seek Help From Student Influencers
Mega influencers are those who are well-known in their respective field. They are easily accessible and tend to benefit your brand in the long run. These mega influencers could be any of your existing students or ex-student. Cultivate healthy relationships with them and handle the reigns to some of their followers.
Final Words!
Last but not least, social media bridges the gap between the educational institutions and it’s students and alumni. You can also adopt these tips for your education institution. To get professional help, sign up for a free Tagbox trial to manage it all.
