Whether you own a small brick-and-mortar shop or a digital marketing company- a website will be the trove of information that you want to share with the audience. It will help to turn passive followers into raving fans.
There’s no denying that website creation is time-consuming. You need to think about various things including the domain, hosting, the process of core website development and designing, creation of content, etc.
While the challenges of creating a website may feel daunting, showing up consistently will help you to reap the benefits in the long term. By creating a website for your business, you can
- Increase the visibility of your business digitally
- Increase brand awareness
- Improving the overall engagement
- Building authority in your niche
If you want to achieve the benefits listed above, you should have a website. The key to getting success involves consistency and proper planning but the first step is to build a great website. This article is created to help you with the same.
Without further ado, let’s begin.
1. Select a domain name
What’s the entry point to build a website? The answer is- choosing a domain name. It helps to create a good impression in terms of usability and SEO purposes. Here are a few tips to foster the process of selecting the domain name-
- Keep the domain name as short as possible. In turn, it would be easier to remember and type correctly.
- Choose a .com domain name for your business, unless you have a specific reason to. For example, a non-profit.
- As there are a ton of websites live on the internet, make sure your website name is catchy. Therefore, it will be stuck in people’s minds easily.
- Check if the desired website address is available at a reasonable price as most of the domain names have been taken already.
- Try to create an SEO-free website address that includes geo-location and address related to your business.
2. Choose a web template
If you are going for an all-in-one-site website builder, you need to choose a web template or theme. Based on the builder you are choosing, there are already variations of the template library. Site builders like Weebly, Wix, Squarespace have the option to break down the templates into categories. It helps you to narrow down the choices based on the industry your business is in.
For example, WordPress has a plethora of themes available. You may need to purchase the premium themes as per your requirement. A WordPress website is free to start, however, themes, hosting, and plugins may cost you money.
On the other hand, WIX also offers various templates and features. It also offers a free trial that has a wide range of templates and related features. Wix has separate plans for freelancers and entrepreneurs that start from $18/month. However, there are other packs as well depending on your needs.
There are other website builders-
- Weebly– It offers a free plan to build a professional website. As your business grows, you can choose a plan which starts at $20/month.
- GoDaddy– This is a popular website builder and the plan starts from $9.99 per month.
- Duda– It’s a mobile-friendly website builder that helps you to get an enticing-looking website along with customization.
3. Talk clearly about your business
Apart from anything else, you need to let people know about your business. It will help people to eliminate any confusion regarding the same. According to the experts, the homepage banner and the other subsequent banners should have the introductory text blurb. It describes who you are and what you do. The landing page or the homepage is the nutshell of your business. It should have relevant content so that the audience can be immersed.
The ‘about us’ page should be linked with the main and footer navigation. Therefore, people can easily access your business in detail.
4. Go for professional website design
A professionally designed website is the lynchpin to get the success of your business. Although there are other factors, website design plays an important role to get success in a stipulated time. According to the experts, the best websites are fast-loading, easy to use, and optimized for mobile devices.
When the customers visit your website, they want to know about you and what product/service you provide. If they cannot figure out the same within seconds, chances are high they will leave the website within seconds. That means it will increase the bounce rate gradually.
Suppose, you have a WordPress website for your business but it doesn’t meet the requirement related to design. You may hire professional WordPress developer to perform the necessary work.
You can also look for agencies that offer affordable packages. They have experienced developers and designers on their team to help you with your website-related requirement. They also offer SEO and digital marketing services to grow your business online.
5. Choose a proper CMS
You need to manage your website content when it comes to enticing your customers. Content plays a pivotal role to make your website stand out from the crowd. Likewise, your website needs the perfect amalgamation of graphics, text, and images. On that note, a content management system will help you to create, edit and post the content on your website.
6. Create an XML sitemap
A sitemap contains all the pages and posts in a simple list that search engines can read easily and understand accordingly. Create an XML sitemap that is also necessary from an SEO perspective.
Wrapping it up
If you want to turn out the passive followers into raving fans, a website could be the best option. A bunch of advantages are waiting for you if you incorporate the above-mentioned ways into your work. It’s time to put a plan into action. Ready, set go!
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