Cardboard boxes have occupied a special place in the packaging sector. They are used by hundreds of businesses worldwide for product packaging, shipping, and subscription. In today’s competitive market, it has become really hard to acquire a top position. It takes years for businesses to establish their repute.
The struggle is even harder for small business owners. To make your business grow faster you need to work on custom packaging. Cardboard is an ideal choice when it comes to designing customized boxes for your products. Businesses can achieve their goals more easily by using them. However, to enhance your business in custom cardboard boxes you have to keep these 6 tips in your mind. They will help you to gain success and win hundreds of loyal customers:
Prepare a Packaging that Fits:
Creating packaging that fits well is the biggest secret to designing perfect boxes. A perfectly fitted packaging is the main concern of all custom providers and businesses. Even the customers of today avoid waste. They want their products to be delivered in perfectly fitted packages exactly according to the product dimensions. Whether you use paperboard, cardboard, or corrugated packaging, it is recommended not to leave any space. Even if some gap is left it may cause the box to dent. Some of the businesses go for placing excessive filler packaging inside the box.
In reality, it proves to be more costly and less sustainable. However, in the case of fragile items, it becomes necessary to keep a margin of the half to one an inch. The consumers analyze a couple of things by looking at the package. Custom printed boxes that are custom fit and light in weight are the preferred choice of customers.
Increase its Compression Strength:
For increasing the durability of your custom wholesale boxes, the most effective way is to work on their compression strength. In this, the horizontal edges of cardboard packaging are perforated while vertical edges are chemically treated. This combination of such mechanical and chemical treatment increases the durability of the material to a significant level. This result is much more than the strength obtained by adding an increase in the percentage strength due to individual treatments.
Add Uniqueness to your Custom Boxes:
How you can make your way through the competition by using custom cardboard boxes? The answer is simple. Introduce some uniqueness in your packaging to attract customers. Be a little creative to think outside the box. For example, using a traditional square or rectangular-shaped box for packing bakery items like macarons gives them an unattractive display. You need to stylize your custom boxes to make them shine off the retail shelves. Use a gable box or a sleeve with a window to fascinate customers more. By introducing such innovativeness in your product’s packaging you can create a win-win situation for both the businesses and the customers.
Work on Exceptional Printing:
For creating exceptionally designed packaging boxes you have to use advanced printing and finishing effects. Digital, offset, and screen printing is widely used to design custom cardboard boxes. Each of them has its characteristics and features, producing amazing results even for large order sizes. As a business owner, you have unlimited options when it comes to box design. It is your choice whether you want to go minimalistic style or choose a combination of loud colors to create an eye-catchy package. Whatever design you choose, it should make your brand stand out on shelves. You may also go for creating natural eco-friendly packaging or a vintage look to make your products sell more. Specialized finishing options like embossing, debossing, metallic foiling, gloss or matte lamination, spot UV and aqueous coating, etc can be applied to enhance the grace of your custom packaging.
Create a Perfect Mix of Design Elements:
Colors, fonts, graphics, and logos are some of the important elements of packaging design that require special attention. Especially if you want to bring a big boost to your business sales, it is necessary to work on them creatively. A logo can become the main selling point for your business. It’s the most effective thing that determines your brand identity. If your logo is not overwhelming, it might not work well for your business. On the other hand, a creative logo can make your brand identifiable on shelves.
Similarly, the correct use of colors and fonts is important to grab the attention of the target audience. No matter, how exceptional your product is, the use of illegible fonts or the colors that merge with the background can make all your efforts go in vain. They do not only hinder the customers to understand the basic details but also portray an unprofessional image of your brand.
Provide a Great Unboxing Experience:
The last and most important tip used by manufacturers these days is providing a great unboxing experience through custom packaging. The custom printed boxes designed in such a way can make your brand more memorable for the customers. For this, you have to work on the internal display of your packaging.
Color the box internally or introduce a random print or logo. Present your products elegantly by using a tissue wrap, inserts, or any filler material. Some businesses also go for placing any promotional material inside the box to motivate customers for making the next purchase. All these tips can ultimately enhance your business in custom cardboard boxes.
Also Read: Why to Choose Custom Cardboard Boxes?