Considering the amount of offices and residences, which have carpets, it is evident that the need for carpet cleaning services is very high and will continue to be so even in the future. Individuals occupying these spaces might need to clean these carpets weekly or monthly.
Although this is a big market, it is very competitive. Whether you have an established business or startup, you need to stay ahead of the competition. To gain a competitive advantage in the market, here are digital advertising strategies you can use:
1. Concentrate on the Local Search Results
A brilliant way to advertise your cleaning business to local neighbors is to learn about local search results. Learning entails improving your rankings in the local search results when people search for keyword phrases like ‘carpet cleaning services in Houston’ on Google.
Improving local search engine optimization (SEO) rankings means taking advantage of your site. Basically, quality content will increase your chances of showing up on Google search queries. The best way to achieve this is to make separate web pages for different services you provide. With this, you may set up every page to rank for a specific keyword phrase. Click here to get more insights about this.
2. Get Reviews
Positive reviews from existing customers are a powerful way to sell carpet cleaning services. Apart from providing social proof that other people are satisfied with your services, it may also show that you offer quality crafts.
You might not get these positive reviews immediately, but the sooner you get them on your websites, the better for your business.
3. Run a Campaign for Google Ads
Among the effective ways to advertise your carpet cleaning business online is to use Google Ads. You will only have to pay Google every time a person clicks on Ads and gets directed to your site.
Plus, you may track the performance of Ads in real-time. This means you may adjust your budget, change bidding strategies, and revise Ad copies to get more leads. Starting and running a Google Ads campaign might be overwhelming at first, but learning a few ropes may ensure you maximize the advertising prowess of this strategy.
4. Consider Social Media
Imagine getting connected with your target audience and share personalized content. This is possible with social media advertising. There are a lot of social media forums you may use as part of the marketing plan. These platforms can include LinkedIn, Facebook, Pinterest, and Instagram.
You can also choose one of the forums where your audience visits most of the time to post content. The kind of content you may post will depend on the forum. You can post links to content, pictures, polls, and videos on Twitter and Facebook.
5. Use Landing Pages
Landing pages are strong advertising tools, which may improve your SEO efforts. They are usually a dedicated webpage, which you can build to convert. It can also focus on single topics and SEO for specific keywords.
As a carpet cleaning entrepreneur, you may build landing pages for a specific service, such as upholstery cleaning, commercial cleaning, or area rug cleaning.
It is understandable that it might be challenging to stay on top of digital marketing strategies and online presence, especially when you are very busy operating your carpet cleaning business.
However, one thing can be certain. You have to ensure the online presence of your business is squeaky-clean so as to have an impact on customers.