A Beginner’s Guide on All about Keyword Research and Its Steps


While starting the journey as an SEO beginner, ‘Keyword Research’ is the basic and prominent step you should master. Before creating website content, keyword research is the rule no.1 for any of the Best SEO Company in India.

What’s this keyword research? Find here!

Keyword research is a primary step of Search Engine Optimization. It is a task to bring out a complete list of keywords that they would like a website to rank with. For attaining a top position on a search engine, website owners should work hard to determine the target audience and search engines.

It’s necessary to find out the answer to the below questions:

  • Which search queries people type into Google while searching for certain products or services?
  • What extra do they need in the product or services?
  • What do they expect on your website?

Keyword research is not a one-day job or one-time efforts, it remains unfinished. With the market trends, customer’s needs, and other many factors requires timely updates in keyword strategies.

Why keyword research is important?

Keyword research should be performed properly because it will clarify the search terms that the audience uses for the search. Like an example, website owner with “bond cleaning service” in the keyword list, while their target audience used to search it with “end of lease cleaning service” – It indicates a completely different set of words. Potential customers could not find those websites because of word mismatch issue.

With giving a unique name to the product people could easily remember the products – This is the smart marketing strategy.

Keyword Research Tactics

Here an ace SEO Company in Ahmedabad shares important steps for impeccable keyword research.

Start keyword research this way:

Step 1: Stay steer clear about the mission

Before you step ahead, it’s always about sticking to the mission. What is your business goal? What makes you stand out from the crowd? What benefits you will offer to the consumers? Once you are ready with the answers, you have completed the first step of your keyword strategy.

Step 2: Enlist keywords

The second step is, planning and plotting a list of keywords for the online business. Keep the mission in mind while you finalize a list of keywords to target the audience. Look into the activity of your target audience, what kind of search terms they use while searching any product or service? Stay clear about your goal while building up the keyword listing that embosses image of your business.

Step 3: Keyword Research

Once you complete the keyword list, it is the right time to dive deep into the sea of keyword research. There are various tools that can help you determine the right keyword. Start with the Google, search the keyword that you come up with and check Google suggestions while you type specific keyword in the search box.

Step 4: Include long-tail Keywords

Long-tail keywords get relatively less traffic but there remains less competition in this lane too. Thus, it will become easy for you to plan long-tail keywords that have high conversion value as they focus more on a specific product or service.

Step 5: Look into competitors

Observing competitors’ activities is important to step. Whether you should prefer more long-tail keywords or not will depend on your competition. If you have high competition, you will have a tough time to rank the website. On the other end, if you have less competition, you can be rank in the top position. Hence, you should do some benchmarking for SEO while analysing competitors’ performance.

Step 6: Consider search intent too

What do people search? – This is also an important part of SEO strategy. Whenever searchers arrive into a search engine, they always come up with a specific search intention. You just need to find out search intent when they type a certain phrase into Google. Find out whether they have informal, navigational, commercial, transactional, or another kind of search intent.

Step 7: Get ready with a keyword strategy

After combining all data, you can determine a keyword strategy. If you have done with the above steps, you will have a list of different keywords based on the user’s search intent and other SEO strategies. Now find out the answer to what advance should you include in the keyword that visitors seek the most? Include long-tail keywords smartly as they can attract a lot of traffic.

Step 8: It’s time to construct landing pages

Finally, it’s time to create an awesome landing page with a purpose to acquire website traffic. Build a landing page for your search terms and ensure the quality of the landing page.

Need to know more?

For more information regarding keyword research and website ranking, it’s better to confer the Best SEO Company in India.