Running a marketing campaign for your business is exciting.
That first rush of people signing up, buying products or clicking onto your page can be exhilarating, but running a marketing campaign can be expensive too; especially if you are a small business.
Creating Your Campaign
If you are looking into running your first marketing campaign as a small business, it is important that you get some advice from professionals. Marketing campaigns can be very expensive and, if not done right, that money might be wasted advertising in the wrong way to the wrong people.
Engaging a professional agency like eleven-marketing.co.uk can be a great way to ensure that your investment is being put in the right places, and making sure that you are not investing where you should not be.
Here are four things to think about when considering your first digital marketing campaign.
Content Is King
Content, content, and more content! In the digital world, content is king when it comes to running a good campaign.
Multimedia campaigns, such as those run simultaneously on social media, billboards, radio, TV, and any other channel need a LOT of content to work, but savvy businesses are incorporating content collection days into their strategy, and many businesses are working hard to actually make content all the time, so there is a lot to choose from when it comes to running a big campaign.
Boost It With Social Media
Multimedia and multiplatform campaigns might be expensive, but they are so useful when it comes to improving your digital marketing success.
A word of warning about social media though: do not rely on organic (non-paid) social media to see your campaign through. Organic social media campaigns when you have little to no following are very hard to get off the ground and are not usually a reliable way to market to a much wider audience.
Connect Over Email
Email marketing has had a bad rep over the last few years with the advent of stricter privacy laws across the world, especially in Europe, but email marketing is not dead and it can still be an effective tool.
The key with email marketing is to understand that you are speaking with people who are already interested in your products and people who want to know something new about your projects or your business, not people who have no idea that you exist as a business.
Improve Your Web Design
Digital marketing is nothing if it is not backed up by a good website that has a fully implemented SEO strategy behind it.
Work on improving the navigation of your website, making it easier for users to see and use, and make sure your SEO strategy is supporting your new design and new campaigns.
A good sales page, if you are selling a single product or service, is also key and it is worth really investing some time to get your sales page right with the correct wording and decent images. If you can add a video to your sales page, you are on to a winner.
