Improve Your PPC Campaign Performance with These Innovative Approaches


Pay-Per-Click or PPC advertising is one of the most effective forms of online marketing these days. As the name suggests, when a user clicks on some ads, the advertiser pays a certain fee to Google. Sounds simple, right? PPC advertising can get qualified and targeted traffic to a website in a consistent and scalable manner.

Attaining success by using PPC advertising is just a matter of optimizing the PPC campaigns effectively and avoiding some usual PPC mistakes. So, let’s see some tips and tricks to optimize your PPC campaigns.

If you want to get the best results for a PPC campaign, can lend a helping hand. However some of the points that need to be understood:

Smart tips that can make a huge difference:

  • Have a well-defined goal

Having a well-defined and measurable goal is the first step as that is the optimization process’s baseline. Unless you have the right roadmap to follow, you won’t reach anywhere. Firstly, determine what you aim to achieve from the paid search ads. Your goal could be to attract traffic to your website, increase sales, or get subscribers or downloads. It’s always better to set realistic goals that inspire your team.

  • Focus on high-performing keywords

For optimizing the PPC campaigns, the best SEO services in India first check the keywords’ performance. Since keywords are the foundation of all PPC campaigns, it is vital to keep track of them. After evaluating the keyword’s performance report, one can find which keywords are the best performers and bring more business. Hence, it would help if you only focused on those. However, it’s also important to keep introducing changes to the bidding strategy of your keywords. This way, you can find the optimal bid for all these keywords. The quality score performance indicator of your keywords so you should ensure to check that often.

  • Optimize the quality of keywords

The main reason why most PPC campaigns do not achieve the desired results is that there are too many keywords. Data shows that an average PPC campaign yields all of its sales from just 12% of keywords. Thus, keyword overloading should be avoided. Instead, it would help if you aimed to improve the keyword quality score. Three main factors that govern the quality of your keywords are:

  • How relevant are your keywords to your ad copy?
  • What is your Click-through rate (CTR)?
  • What is the landing page experience?

Make a List of Negative Keywords

Another strategy is to use negative keywords along with long-tail keywords. This can be quite an effective method to focus your marketing efforts, and you can find this mentioned in the lists of top PPC company campaign tips.

You can eliminate unwanted clicks if you add terms such as:

  • Cheapest/cheap/affordable shoes
  • Retro/unique shoes
  • Adidas (or other specific brands) shoes

Google enables you to add negative keywords easily in specific campaigns, with up to 5000 words allowed to be added to each list.

  • Create compelling PPC ads

The first impression is the most significant one; and hence, your ads should be compelling and engaging. Creating a persuasive ad copy to pull new or potential customers is essential. This involves designing attention-grabbing taglines and headlines, and many people browsing online focus on the headline. Also, ensure that your ads are specific and relevant –be concise and remain to the point. Highlight the USP of your product or service and include a robust call-to-action (CTA) that can measure the PPC campaign’s effectiveness and increase the CTR.

  • Utilize remarketing

Remarketing is another ideal way to capture some missed opportunities. It helps you to show targeted ads to those users who have previously viewed your products or services. There are various ways to enhance remarketing performance to improve conversion rates and your return on investment. For instance, you can work with some famous influencers in your particular niche, try out various lead magnets, etc.

  • Use ad extensions

Add extensions are an excellent way to reveal extra information about the product or service. The two types of ad extensions are Manual Ad extension and Automatic Ad extension. A manual one is a customizable extension with many extension types like site link, call, review, location, call out, etc. Whereas the automatic ad extension, as the name suggests, always works automatically. This one also has several types like the previous visit, customer rating, dynamic site link, etc.

  • Timing is important

If you’re running your PPC company ads 24/7, then you could be flushing out a lot of money. For example, you might be advertising package holidays to families. But think about it – would your target audience be available to buy your package at 10 am on a weekday, or at midnight on the weekend?

You could activate your research-based keywords or those lower-cost search terms for some part of the day. However, it will be better for proven high-volume and costly keywords if you find out the most probable time that your ad would be viewed.

  • Optimize the campaigns for mobile users too

Today, almost 45.12% of the population globally uses a smartphone, and therefore, you cannot ignore mobile users when you design your PPC campaigns. Ensure that your landing pages are also mobile-friendly to get the maximum benefit from your campaign. It’s also important to emphasize the short-tail keywords as most mobile users don’t prefer typing long search queries.

  • Keep a check on your PPC campaign

To make your campaign successful, you must regularly monitor it. Keeping a constant track will help you to get valuable insights into how your campaign is doing. In case you use Google Ads, then Google Analytics is a convenient tool you could use.

Whatever your business may be, PPC advertising can help gain higher visibility on your search engine and enhance conversion.

But to ensure that your campaign works as per your plan, do remember to follow all the tips shared.