Software Localization in 2025 – Market Size and Trends

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Localization of software has become an essential tool for companies particularly when it comes to promoting their products. Localization isn’t just needed to adapt software and its interfaces for mass consumption, as well as in the localization of websites as well as other digital products. Therefore, choosing an efficient service for software localization is a requirement of every company that wants to compete in the global market.

In the past software localization has earned its mark on the market due to the advantages it has brought to us. In 2025 the market for software localization was estimated at $5.13 billion. The market is expected to grow in the coming years, based on the demands along with market trends and the development of new tools.

With the present trends, it’s certain that in 2025, the need for software localization is likely to grow. Have you noticed the increasing dependence of digital devices? What do you think is the backbone of these devices? It’s definitely software, in the end. Therefore, for people who are speaking various languages, localization becomes essential.

Why The Rising Need For Software Localization?

As we’ve mentioned before The use of digital devices has grown. Baby boomers aren’t the biggest users of technology, whereas the millennial generation uses technology more than the baby boomers did. Then there is Gen Z. They rely on technology and mobile phones far more frequently than the young people make use of. Every child in Gen Z owns a phone nowadays, which means that the usage of digital devices is more than the older generation.

Gen Alpha comprise the biggest users of electronic devices and it’s because of their internet usage that it is on the rise. Therefore, the greater the use of digital devices there is a greater need to implement software-based localization.

This growing use of digital devices speeds up advancement of programs that will allow the usage of these devices simple for the audience. In a world that is global, in which people speak diverse languages, software has to be adapted for localization. This is the reason your company will require a Software localization solution.

Market Size

The size of the market for this sector is growing with the increase in globalization of companies. These figures do not just give the current revenues but also reveal the potential of this business and how much it will produce over the course of years. If we just focus on the software market, at 2026’s end, the market will earn a revenue that is more than $650.1 billion. Imagine the continuous introduction of localization to it and then see what the extent that this industry is.

Recent Trends

It’s about time we accept that AI is essential to our lives. AI is here to assist us in our work and speed up the process. Similar to the world of software localization, the significance of an translator software company is a strong argument and AI is merely a facilitator to assist. With hyper-automation, various AI tools are utilized to automate business processes. This signifies that AI tools are able to perform various software localization tasks simultaneously. Many QA tasks are performed by AI tools. Later, human translators come in to assist and evaluate the entire work.

Thus, AI tools are fully integrated into software localization, where they can speedily automatize tasks to make human translators free to perform more creative and technical work. The MTPE trend is a recent one which is utilized where translators serve as editor and proofreaders. They ensure the accuracy of localized software and enable them to hit the market when they’re launched.

Outlook Of Software Localization In 2025

In 2025, the main goal of software localization will be focused on the qualitative aspects of localization. This means that features such as adapting UX/UI to new environments will be the main priority for every company. With the assistance of a software translation company, these businesses will be able to localize their software with precision.

The companies will be working to make it difficult for them to bring their software localized into the their target markets and will have an opportunity to dominate the world of business. The inclusion of Imagineering in localization of software is an additional reason. The word Imagineering is the result made of the words engineering and imagination. This means that imagination and technical knowledge are incorporated into the software and developed into a specific product developed for the specific audience.

In 2025, software localization will not just be a tool to adapt the software to the intended users, but will also be moving towards content and marketing. Therefore, localization will include aspects of transcreation, but also by adding visual, cultural as well as functional resonance.

The growing usage of progressive web applications along with their aim in providing better localized experience to users has brought software localization into the web application world.

Final Words!

In the end, in 2025, software localization will present a different image. It will be a tool for every company with the aim of guaranteeing quality metrics. Therefore, software localization will include marketing and creation as its fundamental features, and will provide global audience. Beyond that, AI will become a permanent element of the industry of software localization that will assist the human translators’ work and enable them to complete more imaginative tasks.