Reasons Why You Should Use a CRM for Small Business


The ROI of email marketing campaigns can be higher than those of other marketing activities. By segmenting databases, you can send targeted messages to the right people at the right time. Your sales team needs to know where leads are in the pipeline, which can help them manage revenue expectations and forecasts.

The more accurate the pipeline is, the more effective the sales actions can be. Here are three reasons why you should use a CRM for small businesses. Weigh your options carefully before deciding which software will work best for your business.

Easy to Set up:

If you want an easy-to-set up CRM for your small business, you can start with HubSpot. Its free plan includes enough features to run several CRMs. In addition to a comprehensive sales pipeline, HubSpot allows you to record all contact activities and automate sales processes. HubSpot is an excellent choice for small businesses, startups, and enterprise businesses, and is available for download today.

For one, small business CRMs make the process much easier than enterprise-level CRM systems. Most are cloud-based, so all you need to do is create an account for your company and add your team members. Once you’ve added them, you can set up the system according to your workflow. Because these systems were built specifically for small businesses, you’ll have no trouble setting up the software.

Easy to Use:

Choosing an easy-to-use CRM for your small business is crucial. The right CRM software will automate repetitive tasks like customer follow-ups and emails, as well as updating information fields. When choosing a CRM software, consider the cost. Since most SMBs operate on a limited budget, price is obviously an important factor. Start-ups, in particular, are often on a tight budget, and might not be able to afford expensive CRM software.

Easy to use CRM for small business software can also automate sales pipelines. Fresh sales can help you eliminate bottlenecks in your sales process and build customer loyalty.

Pipedrive, on the other hand, focuses on your sales activities and integrates with email marketing services. With the right CRM for your small business, your sales funnel will look like a professional, polished sales tool. If you are still on the fence about whether or not CRM for small businesses is right for you, try Fresh sales.


If you’re looking for a cost-effective CRM for small businesses, consider using Constant Contact. Its user-friendly dashboard and features allow you to manage your contacts and projects without a whole lot of fuss. The CRM comes with a drag-and-drop email tool and integration with Google Docs, Calendar, and Tasks.

It is also available as a paid subscription for $10 per user per month. Whether you use email marketing, lead management, or customer service, Constant Contact can help you manage all of your customer relationships and keep track of every step of the sales process.

Depending on how much you are willing to spend, you can choose between five tiers of service. The free Starter plan offers enough features for one user, and the top tier Ultimate plan has more advanced features. The other plans have storage limits and app integrations, but they’re all within the Best Small Business rating. However, you’ll need to decide whether the free version is enough for your business. Generally speaking, you’ll want to go with the Starter plan to get started.

Good Support:

Small business CRM programs like Fresh sales are ideal for lead management. They are easy to use and come with features that will make your lead management activities a breeze. With its artificial intelligence-powered chat bot, you can engage website visitors in real-time conversations and convert them into leads.

Other features of Fresh sales include automated lead nurturing and sales pipelines. Sales pipelines can be mapped out to see the progress, value, and expected date of deal finalization.

A good CRM solution for SMEs should have a strong support team, both online and by phone. A company based in the U.S. may not be the best fit for a company based in the United Kingdom, for example. Also, a CRM provider that uses self-hosted CRM software may not have the same level of support. Good CRM solutions will have a team of experts ready to help you.