Logo styles

The logo is one of the most important elements of any company. It should be properly structured to effectively represent the vision, mission and goals of the business, generating consumer interest and trust. Visitors can create such a logo in minutes, without design or technical skills, with Turbologo service. The database contains more than 3 million images and icons, which opens up unlimited possibilities for realizing your creative potential. After completing the editing process, you can quickly and easily download a high-quality product.

The main advantages of Turbologo:

large selection of settings;

a huge variety of fonts and icons;

the ability to make any changes;

Dozens of ready-made logos.

Turbologo is in considerable demand among users because of its extensive list of advantages.

Logo styles

Choosing the right style is the key to standing out from the competition and inspiring consumer confidence. The design of a graphic element should be approached responsibly, considering both current trends and customer expectations, in order to effectively represent the brand and have a positive emotional impact on the user.

The seven main inspirational styles

The most common:

Vintage. This design strategy powerfully plays on the audience’s emotions, evoking sympathy for the brand or product being advertised. Logo design can include elements reminiscent of the 19th century: calligraphic script, muted color palettes, vintage objects. This design is in demand in hairdressing salons, music groups, banking institutions and other industries.

Organic. Logo style is characterized by long lines and dynamic flowing curves. The logo design may include natural elements such as, leaves, flowers, fresh produce. The image may include scuffed and textured effects.

Luxurious style. There are many ways to achieve a chic, exclusive design: creating unique shapes, using saturated colors (for example, gold and bronze tones help to realize the idea of luxury). To develop such a logo most often use vintage or simple modern fonts.

Abstract. It is one of the most common and willingly used in many industries. The design of such a picture is based on a creative concept, which reflects the nature of the brand. It takes skill and experience to design a logo. A poorly designed logo in an abstract style can cause misleading associations with users and lead to misunderstanding of the symbolism. A well-designed abstract sign can effectively convey a company’s image and activities. 

Minimalist. Is one of the leading trends in logo design. The technique is characterized by lightness and simplicity, clarity and conciseness of forms. Logo designed in a minimalist style, spectacularly attracts potential customers (more often than not, visitors remember only those data that are presented in a simple and most understandable form). Avoid extremes when designing a minimalist logo: a significant reduction in elements and colors can make the project boring and unforgettable.

Masculine style. The design of such a logo usually features simple lines, monochrome themes, and coarse textures. Designers often include jagged, rough fonts as well as grainy images in the design.

Grunge style. Generally evokes a sense of darkness and danger. The design is often associated with punk or gothic style. The logo is based on a monochrome color scheme.

How do you choose the right logo for your company?

The following elements should be considered when designing:

The nature of the business. The style of the graphic element should be chosen based on the type of business of the company.

Analysis of the audience. In order to evoke the desired emotions in users, the demographic characteristics of the audience, age, lifestyle and consumer behavior should be studied.

Competitor analysis. Experts recommend studying what visual representations have already been created in the industry, as well as consumer expectations of what the logo should look like.

Conclusion

Thorough research is a mandatory step in the logo creation process.  The analysis allows you to compare different style approaches and choose the best concept to develop a successful and functional design.