Is Digital Marketing A Good Career in 2020?


Over the past few years, digital marketing has become the mainstream way of doing business. Believe it or not, digital marketing has already started to take over the traditional ways of marketing. While, initially people were unwilling to give up the traditional marketing, but the realization of its huge potential, every entrepreneur and marketer are willing to adapt to the new trend.

Rising from an optional strategy, companies have started to adopt digital marketing so vigorously that there has been an increase in a business opportunity. So, if you are willing to have a digital marketing career, it is one of the best times to be in the industry. By the year 2020, the market will be booming with a lot of career opportunities and a promising future.

Digital Marketing: An Overview

What is it, what exactly makes digital marketing such a big deal? With technological evolution, number is people have started to use their computers, laptops, and smartphones for consuming content as compared to a more mainstream media like television. With such a decline, it is quite obvious that traditional marketing strategies won’t work the way they used to do.

So, in a simpler term, applying marketing strategies over the digital platform is termed as digital marketing. There is a huge possibility for digital marketing to contribute to India’s economic expansion. Business Standard has even predicted that by the end of 2022, digital marketing would become a 1 trillion dollars industry. And by the end of 2030, digital marketing would be contributing half of India’s economy.

By 2020, there would be more than 20 lakh job vacancies in the digital marketing industry. And this is undoubtedly the employment that India needs at the moment. And one of the best things about digital marketing is that, if you possess a certain skillset which the majority lacks, you can always put that to good use in digital marketing.

Scopes of Digital Marketing in Content to India

India is one of the largest countries in the world, also shares one of the largest economies in the world. With digital marketing becoming an integral part of our lives, this creates a greater platform for opportunities. With internet access to over 500 million people nationwide, the opportunity is huge. The rural population has also incremented in numbers for the use of the internet. There has also been an annual growth of 25-40% in digital marketing, with almost 42% of the major brands opting for social media marketing as their primary marketing strategy.

With the years to come, 90% of all the business will adopt digitalization. Even in e-commerce, India comes just after the UK and the USA, which signifies a grand promise for growth. With India taking its giant leap towards digital marketing, a tremendous demand for digital marketing skills will be required in the coming future.

Digital Market: Career Opportunities

When it comes to career opportunities, digital marketing provides the highest flexibility currently in the job market. To be very precise, digital marketing is not just a job but an entire industry on its own. Starting from generating marketing campaigns to supplying the right content for the organization, engaging people from social media to keeping track of the number of visits, everything falls under digital marketing.

If you possess the creativity and passion within you, digital marketing is just the right choice for you.

Here is a list of some of the career paths for digital marketing to choose from:

  • Content Writer
  • Content Marketing Executive
  • Digital Marketing Consultant
  • Search Engine Optimization Expert
  • Social Media Optimization expert
  • Inbound Marketer
  • Copywriter
  • Conversion Rate Optimizer
  • Web Analyst
  • E-mail Marketer

While every job description requires a completely different skill set, all of them are intertwined with each other under the branch of digital marketing. So, if you believe you possess the right skill set, you can always go for anything mentioned above.

Advantages of Digital Marketing

If you are planning to choose digital marketing as a career option, here is a list of all the advantages of digital marketing that are worth mentioning:

1) Work for a High Demanding Job

With digital marketing being the centerpiece for everything, there is a huge demand for digital marketing jobs at the moment. Ans, it is quite obvious that when the demand rises, the overall cost also increases. Due to a huge vacancy, the market is also not saturated at the moment.

2) Flexibility

If you are someone who doesn’t want to do a regular 9-5 job, then digital marketing might be just the right choice for you. Digital marketing provides huge flexibility when it comes to workspace and working hours. Sometimes you can also work from home for some particular job descriptions.

3) Wide Range of Career

As we have discussed earlier, you can opt for different job descriptions according to your skillsets. Being able to choose from a variety of professions in your career is the best thing could happen in a person’s life. But, keep this in mind, whatever you choose, make a clear analysis of the job role before applying.

4) Embrace Creativity

One of the things that differentiate digital marketing from conventional jobs is being able to put good use of your creative ability. Take, for instance, if you love writing and have a great stronghold over words, you can always choose a career in content writing or copywriting. The same can also be applied for other jobs too.

5) Higher Salary from Your Peers

Studies have shown that on average, digital marketers draw a higher salary as compared to other industries. With the increasing demands for digital marketers, it is definitely affecting the budgets of the companies at an individual level. So, digital marketing can also help you to get the financial independence you have always wanted.


With reports showing a great promise for a career in digital marketing, there is no scope for questions to be asked. Even if you disagree with the analytics, you can always talk with the industry professionals to know the whereabouts of digital marketing. Truth to be told, 2020 is going to the true digital revolution for India. While the government is promoting digitalization with all the major companies inclined towards the same, there is nothing wrong, going with the flow.

In a nutshell, digital marketing is a great career option for 2020 if you are willing to work hard enough and pave the way towards success for yourself. With the job marketing working on your favour, it can obviously help you sustaining the job in the long run.