Technology keeps on changing with every passing second. Naturally, everyone has to face the challenges of accommodating these alterations to your knowledge and the projects that you handle.
Technological interventions such as Artificial Intelligence and automation changed the way business organizations conduct transactions. The more you move towards the future, the more important it becomes for you to be agile enough to overcome the challenges in web application development services. Only then you can increase your productivity, efficiency, and success regardless of the obstacles that appear before you.
The time is ripe to finalize your development and learning plans as the next year approaches. You must prioritize both technology and people while you implement new training methods. If not, then you have to shortchange your workers and that will lead to the creation of gaps within the organization. In the end, it will hurt your company’s performance and productivity. Here are a few mistakes that you must avoid at all costs.
Mistake 1: Mobile Optimization
Firstly, you need to understand the difference between mobile-optimized and mobile-friendly designs. A mobile-friendly design functions the same regardless of the device in use. On the other hand, a mobile-optimized design contains dynamic content that keeps changing from one device to another. It merges itself with the gadget by correcting the spaces and optimizing the images.
Among web development problems and solutions, you have to recognize the importance of creating mobile-optimized websites. You must know that Google ranks mobile websites higher than desktop sites in terms of SEO ranking. Last year, Google declared that it will begin indexing sites based on its mobile version and not the desktop version.
Mistake 2: Long Pages
When people scrounge through the websites in search of something, they remain in a rush. Everyone hopes to find the answers to their queries as fast as possible without wasting any time. That is why they generally read what appears before them on a website without scrolling down. About 10% of the visitors will delve deeper within the page to gather more information.
Website development and management solutions companies say that it is a mistake that many organizations make. The best way to solve this issue is to add something valuable to the top part of a page.
It will catch the interest of a visitor and will induce that much-needed inquisitiveness to scroll further down. As the website creator, you must place the most important information and links at the top to prevent visitors from navigating away.
Mistake 3: Call-to-Action Buttons
Once visitors step into your website, they will want to do something. Unfortunately, most of them don’t know what to do. They can’t decide which page to check and what actions to take unless you direct them.
CTA or call-to-action buttons are one of those elements that guide a user to take the next step after entering the website. Despite understanding its importance, web designers often forget to include them or use them accurately.
It is one of the critical challenges that top mobile app development companies have to follow that you must address. Your website can easily enter the list of spammed sites even with a bottom-of-the-funnel or BOFU call-to-action.
It won’t matter whether you nurture your users properly with other CTAs that are more towards the top of the middle of the funnel. If you wish to avoid this problem, then you should remove CTAs that lead to demos, consultations or trials. Make sure that the new CTAs provide them with the education that they need to solve their issues.
Mistake 4: Improve Your Visibility
Web development problems and solutions always come together. So, there aren’t any issues that you can’t solve. The next important matter worth considering is the visibility of a website. If you want your site to have a substantial presence online, then you must ensure that it appears when someone conducts a relevant search. No matter which one latest framework you are using for web development.
You need to start by developing an SEO strategy that incorporates the search terms or keywords that buyer personas would use. The policy should include content creations that are pertinent to the requirements of your visitors.
Videos, eBooks, blogs, and articles are examples of content that you can place on your website to increase visibility. It is also possible for you to get sidetracked with innumerable possibilities that you can rank for. That is why you must identify and prepare a list of keywords that your audience uses to seek you out.
Mistake 5: Non-Optimized Images
Webpage content creators and blog writers often forget to format the image that they want to add with their posts. An image may seem perfect for a specific page or blog, but it does require formatting.
Unless you make those changes, the image won’t accommodate appropriately on the page. Here are a couple of Website development and management solutions concerning the proper use of images on a site.
- Stock photographs tend to be large. Therefore, you should decrease the file size. In doing so, you can increase the speed at which the website or particular page loads.
- Don’t forget SEO and the fact that you must change the name of the file and the metadata.
Mistake 6: Disregard Towards Growth-Driven Designs
The final one is an extremely common mistake made by designers while revamping a website. They tend to look at it as a new project instead of considering it as an ongoing development. Developers spend months working on the website. Once it goes live, they stop improving it until the next redesigning schedule.
When the next year steps in, you should forget the term “finished website.” You have to improve specific aspects of the site constantly, and some tools are available these days that can prove helpful in the task.
So, These are the mistakes that you should take care in 2020. As you also have to develop your business and business websites, you should understand how these mistakes can be critical to losing visitors. Apply it and start improving visitors.