An online business will thrive for as long as there are enough customers. However, given the competitiveness of certain industries, some entrepreneurs find it hard to stand out from the rest and persuade people to become clients.
Thankfully, there are multiple ways to promote the business and discover an effective strategy. If you feel like your current marketing plan has stagnated, why not introduce something new? The tips below should help you.
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Tip #1 – Create Custom-Made Merchandise
Why not create custom-made merchandise and use it to promote the brand? You can give away t-shirts, face masks, hoodies, calendars, phone cases, and other products with your logo on it. Include it as a complimentary gift in orders that reach a specific value, such as 50 or 100 dollars.
As for manufacturing and shipping the merchandise, there is no need to bother with it yourself. A hassle-free fulfillment is available if you choose a reliable print on demand supplier and let them handle the operations.
Tip #2 – Cooperate With Influencers
Influencer marketing is one of the cornerstones for a number of brands. Moreover, it is no secret that some businesses hit the ground from the early days because of a few shoutouts from established influencers.
Even if you have a couple of regular influencers that you cooperate with already, you should still look to create more connections. Expanding your network and reaching wider audiences are necessary for the health of your brand.
If you do not have the budget to spend on A-tier celebrities, contact micro-influencers. They might not have hundreds of thousands of followers but are still a decent advertising channel.
Tip #3 – Start Collecting Emails Early
Email marketing may not be as effective as it was before all the user privacy laws came into effect, but some brands continue to make the most out of email lists they have.
Install a plugin on your website and have it collect emails automatically. Focus on ways to persuade people to subscribe to your newsletter. Maybe you can offer an exclusive discount or another perk, such as free shipping to every newsletter subscriber.
Keep in mind that spamming people with emails too often will lead to unsubscriptions. Be more conservative and send promotional offers rarely.
Tip #4 – Run Giveaways on Social Media
Social media presence plays a prominent role in attracting new customers. Millions of people check Facebook, Instagram, and other popular social media platforms every day.
Contests are a good type of content if you want to go viral on social media. Create a post and announce that you are giving products or services for free. People have to comment and share the post if they want to enter.
The more people share your contest, the more reach you will get. It also helps when eager participants invite their friends or groups that they are in to join as well.
Tip #5 – Hire an SEO Professional
Search engine optimization is a difficult craft to master, and it is not a surprise to see brands hiring professional SEO experts and leaving website optimization in their hands.
properly-optimized website has a number of advantages. First of all, you attract quality traffic. People find you on search engines because they want to. In other words, they type in phrases relevant to their search and click on landing pages that rank the highest.
You do not have to pay for ads either, since Google has an algorithm that determines your website’s ranking organically.
Finally, high positions on search engines build authority. Visibility gets people talking about you, and this word of mouth can snowball and bring you even more customers.
Tip #6 – Write a Blog
Despite having an ecommerce website, you should still publish regular content on a blog. Google appreciates well-written articles, so that is a bonus for the overall search engine optimization strategy.
Interesting content also gives people another reason to visit your site. Not to mention possibilities to get in touch with established bloggers for sponsored content publication opportunities.
Tip #7 – Get in Touch With Twitch TV Streamers
Twitch TV streamers are not someone you can call influencers most of the time. However, if a streamer has a regular audience, some part of that audience can turn into your customers.
You may think that platforms like Twitch TV are all about video games, and finding someone who can promote a niche product is difficult. However, the situation has changed recently, as more and more streamers focus on variety content rather than video games or another specific category. Thus, you should be able to find someone who can advertise your brand as well.
Tip #8 – Look for Online Forums and Social Media Groups
Online forums and social media groups provide another option to expand your marketing strategy and attract new potential clients.
Keep in mind, though, that spamming forums and groups with promotional links right away will lead to a warning or expulsion. Make a name for yourself first and provide valuable insights by answering people’s questions. Once the other members start to trust you, look for opportunities to promote the business.
