Cloud E-commerce can be described as a general term used to describe the e-commerce software solutions built upon cloud-based technology. Cloud e-commerce lets you can basically outsource all your IT requirements for e-commerce by using remote platforms and servers rather than local ones for running a variety of applications, such as those used that are used for the back-end as well as store-front aspects of your online store.
Cloud-based e-commerce services like cloud-based telephone systems for small-sized companies and email automation tools are becoming rapidly due to the many advantages they offer over the traditional e-commerce software.
They help you lower costs, improve security, and reduce technical requirements of running your e-commerce company.
In this article we’ll explain precisely how you can take advantage of these benefits to boost your e-commerce company.
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5 Ways to Improve Your E-commerce Business With Cloud Technology
1. Promoting Scalability
The success of businesses that sell online greatly depends on their the ability to scale. With a greater capacity you can increase or reduce your business processes quickly. In this way, you are able to quickly adjust your operational costs to keep a healthy profit margin during peak times and off-seasons.
Contrary to traditional e-commerce solutions, you do not have to purchase software that sits in a state of buttery for the majority of the year. They are used only in peak times like Black Friday and Thanksgiving.
With a variety of cloud-based e-commerce services built upon flexible subscriptions to a monthly basis, it is possible to modify the functions and capacity you pay for during periods of uncertainty.
2. Increase Website Speed
The first few seconds that a new user spends on your site is enough to give them the first impression of your company. 40% of internet users will leave your website in the event that it takes more than three seconds to load. Additionally 79% of those who’ve had a negative experience with your website’s performance are likely to never visit again.
Cloud-based solutions for e-commerce that are powerful allow you to implement fast-paced modern, cutting-edge customer-end services at a low cost. In this way, you’ll benefit from greater conversion rates and retention and increase customers who are satisfied with your company.
3. State-Of-The-Art Security
Instead of managing all your IT security requirements for your infrastructure by yourself it is possible to either partially or completely transfer your infrastructure to a cloud.
You can use cloud-based authentication solutions for your devices on premises or utilize cloud-based applications for businesses in general, which comes with adequate security assistance from the service provider.
When you host your application on cloud-based servers, you outsourcing all security concerns associated with them to top cloud experts.
These platforms assist you in verifying third-party certifications in order to protect yourself from fraudulent transactions, and also to make regular backups to protect against costly data loss, as well as other security measures that you have to confirm with your service provider.
4. Reducing Costs
Cloud technology can assist your online business save money in a variety of way. It can help you simplify your software and hardware infrastructure by providing services and features that are available on demand, so you only pay for what you actually use. This way, you’ll be able to stay clear of solutions that are redundant or unnecessary.
This flexibility could allow companies to save up to 70% of their costs when compared to traditional IT networks.
Cloud-based services can also provide all-inclusive solutions at a fixed price to cater for various requirements. You’d have to spend more money hiring internal staff to manage these requirements.
5. Easy Accessibility
Another benefit of e-commerce services that are cloud-based is their much greater access.
Cloud-based platforms break down the geographical restrictions of software infrastructure and provide users with fast and easy access to back-end and front-end applications from any location in the world.
This gives you more chances to expand your services across regions and borders. This allows you to expand your reach to many more customers through superior service delivery.
Types of Cloud E-commerce Services You Should Consider
With these benefits to consider, you have a solid idea of how you can make use of cloud-based solutions to expand your e-commerce company. When you’re considering the platforms you want to use this tutorial to assist you decide the best platform to meet your particular e-commerce software requirements:
Infrastructure as a Service
They are platforms such as Amazon and Microsoft which offer an array of remote servers that can run virtual servers and data centers.
By using these software, you do not have to establish and maintain servers on your premises. Additionally, they allow you to expand or reduce the server’s capacity on demand.
Platform as a Service
This is a collection of cloud-based platforms that provide the tools and functions needed for websites that sell online to build applications, launch and maintain applications.
Cloud-based computing services allow you to develop applications on demand from beginning to end. Some notable PaaS are Google App Engine, Cloud suite and Salesforce.
Software as a Service
Contrary to PaaS, SaaS offers prebuilt cloud-based services like cloud-based phone systems that are able to integrate with your online software. They’re offered by subscription and you’ll only pay for them when you’re in need of them.
In this way, they give the flexibility and ability to satisfy your customer’s specific needs throughout the day. A few of the most popular SaaS for e-commerce is Slack and NetSuite.
Summary
With cloud-based solutions allow you to manage your online business with more flexibility, scale and cost-efficiency. You can outsource some, or even all – aspects of your online business from product analysis to customer service, delivery and everything in between.
You won’t need to be concerned about the security of your business as cloud-based platforms provide the latest security technology.
